Premium preserves

An established manufacturer of premium preserves seeking entry to new overseas markets.

“Through increased manufacturing capacity, the customer engaged in new product development for retail in overseas markets”

Our solution approach

Market analysis and panel testing to identify core range for market entry
Establishment of routes to market to serve volume requirement to maximise manufacturing capacity
Secure permits to satisfy local requirements for chosen target markets
Engagement and promotional activities with local partners
Develop ongoing marketing support strategy to further increase brand awareness
New product development opportunities identified through consultative feedback.

We developed a measured long term strategy, building sustainable routes to market and effective communication channels.

Value

Supporting the client’s long term strategy development, we provided;

development of a market entry strategy consistent with production capacity and steady expansion
management for all local communications, client and partner liaison
advisory services for volumes during early stages of market entry, focused on products to deliver greatest advantage to the broader business
identification of product focus areas and early stage product new product development for subsequent phases of export sales growth
advisory services for licensed distribution through strategic partners.

More case studies

Performance apparel

A start-up seeking procurement of high quality performance apparel to license for production in overseas markets for retail in Europe.

Craft beers and whiskies

An established brewer/distiller seeking expansion through export sales to markets in Australia and China, seeking swift market entry and steady longer term strategy implementation.